Usage Rights Guide

Summary

All images and videos Shoot2Sell produces are copyrighted property of Shoot2Sell. When you buy a package, you are licensed to use that media — how you can use it depends on which package you purchased.

• MLS package: the real estate agent or client is granted Temporary Usage Rights until 90 days after the property sells or the listing otherwise ends. Permanent usage rights can be purchased if you want to reuse the media beyond a single listing.
• Portfolio package: clients receive permanent usage rights for all marketing purposes, indefinitely.

Images and videos are non-transferable — they cannot be given, bartered, or sold. Only the paying client may use them. Where a platform allows it, please credit Shoot2Sell. Credit isn't required where a platform prohibits branding, such as MLS.

What are "temporary" usage rights?

These are the rights most common for MLS listings. Agents can use the images until 90 days after the property sells or the listing expires, is withdrawn, or is canceled. If you relist the same property within those 90 days, your rights continue. After that, a new listing needs new media or a new license. Usage rights are separate from how long we store or host the media; see our Terms of Service for storage periods. After the sale, permanent usage rights can be purchased with your earlier payment credited toward the upgrade. Do not distribute the media to parties who were not part of the original purchase.

What are "permanent" usage rights?

Permanent rights come with the Portfolio package. You can use the images indefinitely, across any medium — websites, ads, billboards, merchandise. Copyright ownership stays with Shoot2Sell, so the images cannot be sold, transferred, or given away. Each client who pays for permanent usage rights may use the photos for their own marketing only.

What if someone uses copyrighted images without permission?

If we find an unauthorized use, we'll ask the user to take the content down within 24 hours, provide proper credit, or purchase permanent rights. Persistent violations can trigger cease-and-desist letters; violations can also prompt reporting to TAR or legal action.

Learn more about copyright laws

The US Copyright Office and NAR Realtor Magazine both publish helpful primers on intellectual property for real estate professionals.